The Walking Death of Pokémon GO

Pokémon GO, the hit mobile game that made international news this summer--is it dead? Pokémon GO made history when it was downloaded 10 million times in the first week after release and rocketed to #1 in the app charts faster than any app before it. Recently, the game has begun to set unfortunate new records -- for being abandoned by 10 million users in less than a month. What happened?

Pokémon GO is an "alternate reality game" (ARG). Using your phones's camera and GPS, your device is transformed into a magic lens. Gazing through your phone/lens, you see a fictionalized Pokémon version of your world, which you can tap to interact with. As you move through your neighborhood (or someone else's neighborhood), you do what one does with Pokémon: catch 'em all.

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