Add A Personal Story To Make Your Business Memorable

The biggest challenge for every entrepreneur and every startup today is to get noticed and remembered in today's information overload. The number of entrepreneurs worldwide is huge, starting an estimated 50 million new businesses in the past year, or 137,000 per day. Every one of these probably has a unique story, but in my years as a startup advisor I only remember hearing a few who capitalized on their story.

The impact of a memorable story was highlighted for me recently as I completed a new book, "Sell With A Story," by Paul Smith, who is an expert trainer on increasing business results through storytelling. His focus is primarily on improving the results for traditional sales professionals, but I'm convinced that the same principles are equally critical for entrepreneurs selling their startup to investors, strategic partners, and customers.