Online ad exchange AppNexus cuts off Breitbart
NEW YORK — Online advertising exchange AppNexus said Wednesday it has barred Breitbart News, the ultraconservative outlet that has served as a platform for the “alt-right,” a white nationalist movement.
AppNexus said it removed Breitbart from its advertising network because the online news site had violated its policy against hate speech.
Breitbart can still sell ads, just not on AppNexus’ online marketplace, the second largest to Google’s. Breitbart was not a direct client of AppNexus but its access to some advertisers will be cut as a result of the move, although it’s unclear how much this would hurt its revenue.