Can we chat? Hello Super Chat!
This post originally appeared on the YouTube Official Blog
We’re always trying to help creators share their stories, deepen relationships with their fans and succeed. In order to help out with the business part of the equation, over the last few years we’ve developed and released several tools to help creators monetize their videos and live streams in a variety of ways.
Today, we are introducing our latest tool for fans and creators to connect with one another during live streams: Super Chat. Anybody watching a live stream can purchase a Super Chat: a highlighted message in the chat stream that stands out from the crowd to get even more of your favorite creator’s attention. And Super Chats remain pinned to the top of chat for up to 5 hours, giving more airtime for your messages.
For creators, this means Super Chat does double duty: keeping their conversations and connections with (super) fans meaningful and lively while also giving creators a new way to make money. We’re excited to start the Super Chat beta today with a few creators, such as iHasCupquake and Great Library (buzzbean11 and Alex Wassabi. And we plan to broadly launch Super Chat on January 31 for creators in 20 countries and viewers in more than 40 countries.
As we welcome a new tool for fans and creators, we bid farewell to an old one: Fan Funding. We launched Fan Funding in 2014 to let viewers make voluntary payments to support creators directly. While we were really excited about Fan Funding, it never achieved widespread usage outside of live streams, where we saw the majority of revenue. Fan Funding will stop accepting new sign-ups today, but can continue to be used on enabled channels until February 28, when it will be discontinued.
We are super (get it ;) excited to see how our new creator funding tool keeps the conversation going.
Barbara Macdonald, Product Manager, recently watched “David S. Pumpkins.”
We’re always trying to help creators share their stories, deepen relationships with their fans and succeed. In order to help out with the business part of the equation, over the last few years we’ve developed and released several tools to help creators monetize their videos and live streams in a variety of ways.
Today, we are introducing our latest tool for fans and creators to connect with one another during live streams: Super Chat. Anybody watching a live stream can purchase a Super Chat: a highlighted message in the chat stream that stands out from the crowd to get even more of your favorite creator’s attention. And Super Chats remain pinned to the top of chat for up to 5 hours, giving more airtime for your messages.
For creators, this means Super Chat does double duty: keeping their conversations and connections with (super) fans meaningful and lively while also giving creators a new way to make money. We’re excited to start the Super Chat beta today with a few creators, such as iHasCupquake and Great Library (buzzbean11 and Alex Wassabi. And we plan to broadly launch Super Chat on January 31 for creators in 20 countries and viewers in more than 40 countries.
As we welcome a new tool for fans and creators, we bid farewell to an old one: Fan Funding. We launched Fan Funding in 2014 to let viewers make voluntary payments to support creators directly. While we were really excited about Fan Funding, it never achieved widespread usage outside of live streams, where we saw the majority of revenue. Fan Funding will stop accepting new sign-ups today, but can continue to be used on enabled channels until February 28, when it will be discontinued.
We are super (get it ;) excited to see how our new creator funding tool keeps the conversation going.
Barbara Macdonald, Product Manager, recently watched “David S. Pumpkins.”