The Best and Worst 2017 Super Bowl Ads

Anheuser-Busch posted its Budweiser Super Bowl commercial online a week before the game, as most brands do these days, to extend the reach of what are still the most expensive television ads in the business. In other times, the commercial—a cinematic, and partly fictionalized, depiction of the journey that the company’s co-founder, Adolphus Busch, made from Germany to St. Louis, in the mid-nineteenth century—would not have drawn much attention.