Google and H&M Team Up to Bring Customers 'Coded Couture'

A garment based on your own unique lifestyle could soon be a reality thanks to the "Coded Couture" project by Google and H&M's Ivyrevel label, currently in closed alpha testing. H&M-backed digital fashion house Ivyrevel has been working with Google on a project called "Coded Couture", in which Android users will be able to use an app to design a personalized "Data Dress" based on their lifestyle and preferences.