Whole Foods' sales decline again, grocer cuts forecast

NEW YORK (AP) — Whole Foods says sales fell 2.4 percent at established locations, marking the sixth straight quarter of declines as it faces competitive pressures.

The Austin, Texas-based grocer has said it is working on better distinguishing itself from rivals, while also appealing to more customers with lower prices.

The figure is considered a key indicator of financial health, because it strips out the volatility of newly opened and closed stores.