Urban Outfitters Will Start Stocking Juicy Couture, Because Obviously

Paris Hilton and Kim Kardashian West rediscovered the joy of wearing head-to-toe velour and added even more tracksuits to their already-expansive archives. The retailer is usually a good sounding board for when we ask ourselves, "Is this brand really making a comeback?" When Urban Outfitters introduces a capsule in collaboration with a well-known (but mostly nostalgic) brand like it did with Wrangler, logo- and track pant-laden Adidas, and Tommy Jeans, it basically means said brand is cool once again. Now, the moment Demna Gvasalia sent Vetements-ified Juicy Couture velour down its spring '17 runway, the deal was pretty much sealed for the fashion flock — but, of course, not everyone's down with the significant price jump that comes from the high-fashion spin on this classic.