Adirondack Museum rebrands itself as Adirondack Experience

BLUE MOUNTAIN LAKE, N.Y. (AP) - The Adirondack Museum will open for the season next month with a new name and brand identity designed to lure more visitors to its sprawling 121-acre indoor-outdoor campus.

The new name is "The Adirondack Experience, The Museum on Blue Mountain Lake."

Executive Director David ...