Adirondack Museum rebrands itself as Adirondack Experience

BLUE MOUNTAIN LAKE, N.Y. (AP) — The Adirondack Museum will open for the season next month with a new name and brand identity designed to lure more visitors to its sprawling 121-acre indoor-outdoor campus.

Executive Director David Kahn says consumer research shows travelers and tourists want "rich interactive experiences that immerse them in their environment."