Ivanka Trump Clothing Relabelled And Sold At Discounters

The Trump brand in the toilet, where it belongs. Hard to muster much sympathy for Princess Ivanka though.

Source: BoF

NEW YORK, United States — At American discount retailer Stein Mart, Ivanka Trump apparel is being sold under the guise of a different label. BoF has learned that the Jacksonville, Florida-based chain — which has 290 stores in 31 states, everywhere from Little Rock, Arkansas to Madison, Wisconsin — is selling Ivanka Trump garments relabeled as Adrienne Vittadini Studio.

G-III, the company that owns the right to manufacture and distribute Ivanka Trump apparel through a license agreement — and also owns brands including DKNY outright — acknowledges that it sold the relabelled merchandise to Stein Mart without the knowledge of the Ivanka Trump brand. It is not known whether this inventory was also sold to other retailers.

“G-III accepts responsibility for resolving this issue, which occurred without the knowledge or consent of the Ivanka Trump organisation,” a representative for G-III said in a statement to BoF. “G-III has already begun to take corrective actions, including facilitating the immediate removal of any mistakenly labelled merchandise from its customer. The Ivanka Trump brand continues to grow and remains very strong.”

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