Apollo ? Brand Identity

Apollo is a comprehensive, AI-powered sales platform designed to help businesses find and engage leads, automate outreach, manage deals, and enhance data ? all within a single system. As Apollo entered a new phase of maturity and growth, the platform's significant evolution informed a shift in positioning, moving from a product narrative to a solution-driven journey for users, celebrating the power of outcomes rather than simply the functional aspect of the platform's tools. This transformation presented an opportunity to reposition the brand whilst redefining its strategy and narrative.

Working closely with the internal design team, our exploration of Apollo's mythological role led to a design system centred on the idea of Apollo as an all-knowing presence, at the heart of every action.