New visual identity for Plural, a communications, strategy, and design agency in Barcelona. With the aim of showcasing a more evident creative approach without losing sight of the strategic foundation that characterizes them, we created a rich and fresh visual system in line with the agency's current needs. We worked with two seemingly contrasting typefaces and a highly varied color palette, always seeking a balance between classic and youthful, something key to the company's identity. The logo seeks to convey the modularity they offer in all their creative solutions.
