Jamie Gardner Thu, 13 November 2025 at 10:42 am UTC·2 min read Organisers of the Euro 2028 tournament in the UK and Ireland have definitively ruled out the use of dynamic ticket pricing, with football chiefs emphasising a commitment to affordability for fans. Debbie Hewitt, chair of the Football Association and the tournament board, stated that making widely available, affordable tickets is "fundamental" to the event's success.Advertisement Advertisement Advertisement Dynamic pricing, a system where ticket costs...
