PEBBLE BEACH – A tournament eight decades in the making shocked its fans a few years ago when it went away from its tradition of making celebrities the attraction. This year it was the players who were in the spotlight, especially Sunday as a handful of golfers took their turns at grabbing the lead before Collin Morikawa came out the winner. When the AT&T Pebble Beach Pro-Am became a signature event on the PGA Tour, attracting 80 of the best golfers in the world, the celebrity portion was scaled down — completely ditched on the weekend. That forced Monterey Peninsula Foundation CEO and long-time tournament director Steve John to think outside the box to keep the contributions pouring in,...
