‘Keeping Up With the Kardashians’ Returns With Its New Star … Kanye West?

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“Keeping Up With the Kardashians,” Season 16 — with artistic direction by Kanye West.CreditMiller Mobley/E! One family member that makes a notable impression in the new season is Kim Kardashian’s husband, Kanye West. Kanye frequently texts with the show’s producers, we learned — he redid the slightly 1970s aesthetic and clad the sisters in nude and silver. “He’s a real creative force, clearly, and had thoughts on marketing, thoughts on presentation of the show, on the opening title sequence,” Adam Stotsky, the president of E!, told us. At home, Kim told us, there’s a “mood board” that she and Kanye play with all the time. Kim doesn’t just put her name on things: she helps design products and packaging too — making changes when Kanye weighs in. He also, we learned, once asked Kim not to do an Instagram sponsored post from a fast fashion company that he said had ripped him off. “Keeping Up With the Kardashians” returns for season 16 on Sunday, March 31, at 9 p.m. Eastern/Pacific and 8 p.m. Keeping Up With the Kardashian Cash Flow
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