What is it like for you that you are finally a player
It was on the news this week that EA Sports announced that Madden 22 coins not only will Jackson return to the sport in the very first game after Madden NFL 15 and Jackson will also have the privilege of being a Madden cover player. About 35 years after his NFL career started in 1987, Jackson will grace a special cover featuring a digital version of Madden NFL 22. And beginning Friday, gamers are once more capable of playing with him virtually. EA Sports also teamed up with Nike to revive the brand's famous Bo Knows ad campaign by incorporating a digitally rendered version of his signature shoes which is called the Nike Air Bo Turf, into the game.
Jackson will be the seven running backs to have been named a Madden cover athlete. He is followed by Eddie George (Madden 2001), Marshall Faulk (Madden 2003), Shaun Alexander (Madden 2007), Peyton Hillis (Madden 12), Adrian Peterson and Barry Sanders (both Madden 25).
The cover's reveal was a few days ago. the Undefeated's Aaron Dodson caught up with Jackson to talk about the Tecmo Bowl days, how Bo Knows came to life during his Madden return, and much more.
Edited to improve clarity and clarity.
What is it like for you that you are finally a player on the cover for the game, 35 years after your career first began?
The idea has been in preparation for a long time. The timing had to be just right for my brand. In collaboration with the Madden team to smooth things out, complete all the i's make sure that all the t's were crossed -Once we had it done, the rest was just going to be a breeze. I figured that, somewhere in my past, I did something right so that I could continue to be seen as one of the most famous sportsmen from more than three decades ago. Madden continues to believe in me to do something like this.
The video game you played in your past dates back to 1989 when you were named the face of Tecmo Bowl. How was it to experience yourself from the back of your mind?
I still see myself I can still see myself Tecmo Bowl. I've still got an old videogame. I've got the computer in which to run it. It's just in a box that's in storage. It's iconic. It really makes me happy to know knowing that I have grown-ups in their 40s saying"Hey, my friend and I got into the most intense battle of our lives because we both wanted to be you in the Tecmo Bowl when we were young. So our parents took the game and my dad locked it up in his tool cabinet. We couldn't play with it for about a month as the fight was too intense.' I hear that a lot. When I attend the sports memorabilia exhibitions, people come up with that video game. They say, 'I still have the game machine I played it on. My kids play it. My grandkids play it ... as does everybody still argues about who is going to be Bo Jackson.' Tecmo Bowl ... that was quite a bit of technology at the time. If you look it up now and buy Mut 22 coins it's like, 'Wow this is a classic.'