Netflix used AI in a hit show and didn’t tell anyone until now

While some creators are happy to see the growing capabilities of generative AI products like ChatGPT and Gemini, others are opposed to using AI tech, afraid that the AI could replace them. The movie industry is the best example of that. There’s concern that AI might take over jobs or alter performances, especially now that it's more sophisticated than ever.

Products like Google's Veo 3 can create lifelike video sequences that include dialogue and sound. With enough money and time, you could use such tools to make a full movie without hiring real actors or a production team.

Veo 3 isn’t the only advanced AI video generation tool out there, but it’s a good example of what’s possible today. And Google’s AI tech has already been used in at least one movie. Google said so a few months ago.

Fast-forward to mid-July, and Netflix confirmed that it used unnamed generative AI tools to create special effects for a widely acclaimed new TV show that became a monster hit earlier this year. The revelation came during Netflix’s quarterly earnings report, where the streamer reported a 16% rise in revenue for the June quarter.

While I’m not opposed to studios and streamers using AI to improve their projects, I’d want to know about it beforehand. The use of AI might influence my decision to watch a movie or TV show. I can only wonder how disclosing that AI was used for special effects in The Eternauts would have impacted its success.

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Netflix used AI in a hit show and didn’t tell anyone until now originally appeared on BGR.com on Fri, 18 Jul 2025 at 10:41:00 EDT. Please see our terms for use of feeds.