Ovechkin makes marketing move in pursuit of NHL record

The Russian is chasing history in the elite hockey league

Russian forward Alexander Ovechkin has trademarked a unique image and slogan as he hunts the NHL's all-time goalscoring record.

The Washington Capitals star became just the third player in NHL history to reach 800 goals when he scored a hat-trick against the Chicago Blackhawks earlier this week.

The forward now needs just one g