Kenya to leverage on consumer segments to attract Chinese tourists

NAIROBI, April 27 (Xinhua) -- Kenya's tourism marketers said Thursday they will capitalize on outdoor and nature-based tourism experiences in a bid to increase tourism numbers from the growing Chinese market.

Francis Gichaba, the chairperson of the Kenya Tourism Board (KTB), said focusing on consumer segments is part of a strategy that the KTB is employing to grow arrivals from the market which he believed holds