GLOBALink | "World Supermarket" Yiwu gears up for 2026 World Cup

With the 2026 FIFA World Cup nearly a year away, Yiwu-often dubbed the "World's Supermarket"-is already bustling with activity.

As one of the most influential global sporting events, the quadrennial World Cup consistently drives a wave of sports consumption. Buyers from around the world are arriving early to purchase a wide variety of sports products, while local merchants are busy stocking up and fulfilling orde