GLP-1 pills, apps and TikTok push weight loss into consumer age

LONDON, U.K.: Weight-loss drugs are beginning to look less like traditional medicines and more like consumer products, as pharmaceutical companies, telehealth platforms, and digital apps reshape how GLP-1 treatments are prescribed, marketed, and used.

Executives across healthcare increasingly describe a future where weight-loss medication resembles a subscription service, dosing is tracked on smartphones, and ac