Atlassian takes JIRA beyond the development world

Atlassian's JIRA project-tracking tool has long been a popular choice among software developers, but on Tuesday the company showed it wants to reach a broader market by releasing three new editions tailored for different audiences.

While JIRA Software retains the developer focus, promising agile best practices as defaults and deep integration with development tools, the other two extend beyond that original reach, which to date has placed the tool at about 35,000 companies, according to Atlassian.

JIRA Service Desk aims to provide a user-focused service desk for IT and other service teams.

Going further afield, JIRA Core targets non-technical business teams such as human resources, finance and marketing. An HR team could use JIRA Core to track the onboarding of employees, for instance, while a marketing team could use it to track its advertising campaigns.

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