Next-gen Intel Pentium and Celeron chips are coming soon

Intel's Core chips dominate PCs, but the company isn't giving up on its Pentium and Celeron brands.

The chip maker will release a new generation of Pentium and Celeron chips, code-named Apollo Bay, in the second half of the year.

The chips will appear in low-cost laptops and desktops and are based on a new, low-power CPU architecture code-named Goldmont. Future Atom chips will also be based on Goldmont.

The Apollo Bay processors will offer better CPU and graphics performance and longer battery life, Intel executives said at the Intel Developer Forum in Shenzhen, China.

Entry-level PCs usually come with Pentium or Celeron chips, and prices go up when they're configured with faster Core chips.

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