Companies test the waters with Facebook chatbots

When The Muppets Studio wanted Miss Piggy to be able to chat with her fans, executives there decided to connect her with a new Facebook Messenger chatbot.

"We were very interested in creating an opportunity for Miss Piggy to connect with her fans in a very personal way," said Debbie McClellan, vice president of The Muppets Studio. "Messaging is a natural way for people (and internationally famous pigs) to communicate. Chatbots made it possible for Miss Piggy to engage in one-on-one conversations and to develop a deeper relationship with her fans."