IDG Contributor Network: Is education the vertical that will save Dropbox?

Life is pretty stressful at Dropbox HQ. The company, once very much the darling of the so-called unicorn club, was comfortable in its billion dollar-plus valuation. After all, the hundreds of millions of people who use its product justify its valuation, right? Unfortunately, in today's funding and valuation crunch, users are less important than customers. That's a distinction which was surprisingly ignored only a few years ago, but today it's all about revenue.

Dropbox does have revenue, of course, but the number of paying customers -- when compared to the company's not-insignificant costs -- paints a difficult picture. That's the reason that Dropbox, perhaps going against its founder Drew Houston's true belief, is finally targeting the lucrative enterprise opportunity -- a busy space, but at least one in which users or their employers have the expectation that a product needs to be paid for.

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