Instagram creates a near carbon copy of Snapchat Stories

If imitation is the sincerest form of flattery, then Instagram is flattering the hell out of Snapchat.

Instagram has introduced Instagram Stories, a near clone of Snapchat's story feature, including the limited lifespan of posts -- it even uses the same name. So what was Instagram's reasoning for creating Stories, and will it actually compete with Snapchat's version?

In IT Blogwatch, our story sticks around for more than 24 hours.

What exactly is Instagram Stories? Mike Isaac gives us the background:

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