IDG Contributor Network: Find hidden insights in your data: Ask why and why again

We’ve all encountered a curious little kid who wouldn’t stop asking “why.” But did you ever think that, in the business world, you should actually aim to be that kid? That’s because people -- whether we’re talking about children, journalists, scientists, managers or data analysts -- don’t succeed by simply asking “what.”

Let’s say sales are down, costs are high and resources are underused -- all familiar scenarios, right? Being able to identify these problems is the easy part. The hard but crucial part is actually getting to the root cause of a problem so you can take action.

How do you do that? By asking why, and then asking it again.

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