Tim Cook wants Apple to make your life better with AR

Apple CEO, Tim Cook, is hyping Apple’s augmented reality plans again, stressing his company’s goal to create solutions that “amplify” human contact.

Cook talks

"Augmented reality will take some time to get right, but I do think that it's profound,” he told BuzzFeed News. “We might ... have a more productive conversation, if both of us have an AR experience standing here, right? And so I think that things like these are better when they're incorporated without becoming a barrier to our talking. ... You want the technology to amplify it, not to be a barrier."

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