IDG Contributor Network: What happens when tech companies make television shows

It looks like Apple has brought out all of the stars for their new television show, called Planet of the Apps. Yes, that’s Jessica Alba acting like a Shark, Gwyneth Paltrow feigning interest in an app, and Gary Vaynerchuk chewing out a developer about a business model.

Watching the trailer today made me gag a little.

I’m a big fan of everything Apple makes, except for the Apple Watch, that weird iPhone case with the obnoxious bump, and now this series that looks like an infomercial that’s disguising itself as actual entertainment. When you watch the trailer, you realize that this is a company that already dominates the mobile app landscape along with Google. Making a show about developers coming up with app ideas and then getting investment money seems a little odd.

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