BrandPost: What’s Your Strategy to Create a Great Company Culture?

Much has been made about the potential of “digital transformation” to make companies more competitive, to engage more closely with customers, and to speed everything from decision making to time-to-market. This digital revolution has also impacted employees, and not always in a positive fashion.

Always connected workers often work longer hours, both onsite and off, and the pace and volume of work has steadily increased for many employees. An Ernst & Young (EY) study found that one-third of full-time employees say that managing the work-life balance had become more difficult over the past five years.

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