Armani reveals plans for branded coastal villas in UAE
Luxury fashion brand Armani has revealed its plans for its first series of branded residences, which will be built in Ras Al Khaimah, UAE, and have private beach access.
Named the Armani Beach Residences, the "highly exclusive and limited collection" homes are being designed by the brand's founder Giorgio Armani for a site on Raha Island in the Mina Al Arab coastal community.
According to Armani, the residences are being developed to reflect the founder's "signature philosophy of understated elegance, timeless luxury, and meticulous attention to detail".
They are being developed in collaboration with property developer RAK Properties and real estate company SIE Group.
Homes "designed to integrate" with coastal landscape
"New projects related to living fascinate me because I can bring the way of thinking of haute couture, that is, the use of precious materials and unique, tailored creations, into the space where we live," said Giorgio Armani.
"The villas developed in collaboration with RAK Properties, a true excellence in the sector, represent an important milestone in this journey and are even more significant because they are designed to integrate into the evocative surrounding marine landscape, offering a unique lifestyle experience."
"This development will not only set new standards for elevated living in the emirate, but will deliver lasting value and create an unparalleled lifestyle experience within Mina," added RAK Properties CEO Sameh Muhtadi.
Details of the Armani Beach Residences' designs and the number of them are yet to be confirmed. However, the brand said they will all be "seamlessly integrated" with their coastal surroundings.
This will see each villa given uninterrupted views across the Arabian Gulf as well as private beach access.
Armani latest brand to design luxury residences
The homes will also have access to a private members' beach club, concierge services and other undisclosed brand-related experiences.
"Reflecting the very philosophy and values of Armani, the Residences will embody understated elegance and an uncompromising attention to detail," said Armani.
"This will be where refined luxury is truly defined, providing a perfect world of physical and emotional harmony at home."
Armani is the latest luxury brand to design branded residences. Fashion brand Dolce & Gabbana also recently released renderings of its first branded residences, which will occupy a supertall skyscraper in Miami.
Luxury car brands, including Bentley, Aston Martin, Porsche and Bugatti, are also creating high-end homes, each featuring car-centric details.
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