Nik Bentel crafts gridded Trolley Bag for supermarket Lidl from stainless steel
Designer Nik Bentel used the humble shopping trolley as his inspiration for the Trolley Bag, designed for supermarket Lidl as a "twist on the everyday food shop experience".
The playful handbag, which was made from industrial stainless steel, has a gridded rectangular shape and a handle in Lidl's yellow-and-blue hues.
Like the original supermarket trolley handles, the bag handle is tubular and stamped with the Lidl logo at its centre and on the sides.
A coin keychain fob can be used to connect the Trolley Bag to Lidl's actual supermarket trolleys, letting people use it to accessorise their everyday food shop.
"Our 'Trolley Bag' – a reimagination of an everyday shopping essential – is designed for working not just the runway, but the aisles too," Lidl market director Joanna Gomer said.
The collaboration marks the second time that Bentel has created a shopping-informed bag for Lidl, following his Croissant crossbody bag that launched last year.
"We couldn't resist the chance to team up with Lidl again – there's something so exciting about turning the most unexpected items into fashion statements – and it's our bag through and through, pardon the pun," Bentel said.
"The Lidl 'Trolley Bag' is our latest twist on the everyday food shop experience and is the ultimate shopping sidekick," he continued.
"It's playful, practical and made to stand out – whether heading out to the runway or to run errands.”
The Trolley Bag, which launches in time for London Fashion Week this month, was conceived as a "surprising statement piece".
"Embracing the rising trend of utilitarian fashion, the 'Trolley Bag' transforms everyday function into form – blurring the lines between practicality and high style to deliver one of this season's most surprising statement pieces," Lidl said.
The Lidl Trolley Bag is the latest in a series of imaginative collaborations that juxtapose food and fashion. In 2024, fashion brand Chopova Lowena created a handbag with dedicated condiment holders for mayonnaise brand Hellmans.
Last year, supermarket brand Aldi unveiled its "comfort-food chic" Jacket Potato Jacket that resembles a giant baked potato.
The photography is courtesy of Lidl.
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