Snap’s older user base slowly growing ahead of IPO – analyst | Reuters

By Tim Baysinger Snap Inc's (SNAP.N) Snapchat lags far behind rival social media outlets Facebook Inc (FB.O), Instagram and Twitter Inc (TWTR.N) in reaching older users, but the soon-to-be public company has been growing that crucial audience, analysis by MoffettNathanson of a regulatory filing showed. As Snap prepares for its planned stock market debut in March, luring users older than 35 to the mobile app known for user-generated photos and videos that disappear after 24 hours is seen as key in driving its overall growth.

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