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Forbes.com
Сентябрь
2018

Is Nike's Kaepernick Ad Brilliant Or Reckless? Q&A With Celebrity Branding Expert Jeetendr Sehdev

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Nike's new ad campaign featuring Colin Kaepernick was a bold step into the controversial issue of NFL players kneeling during the national anthem. Was this a stroke of brand genius or a reckless financial risk? A leading celebrity branding expert thinks the ad makes Nike more relevant than ever.














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