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2018

Новости за 06.02.2018

Zeta Interactive CEO On Why AI-Based Marketing Systems Are So Effective

Forbes.com 

Marketing systems that use the power of artificial intelligence to process enormous amounts of structured and unstructured data are beginning to reap significant benefits for marketers. Learn why from my discussion with David Steinberg, CEO of Zeta Interactive.

Don't Test Drive A 2018 Honda Civic Type R -- Just Buy It

Forbes.com 

Honda's wicked Civic Type R, with more aero add-ons than most aircraft, will raise the eyebrows of every passer-by. Delightedly, the 306-hp hatchback has the performance to back up its villainous appearance.

Why Stocks Are Wobbly

Forbes.com 

The economy is getting better, but markets always look to the future, and three big things are worrisome. Here they are.



Why This Year's Super Bowl Ads Point To Marketing's Biggest Leadership Issue

Forbes.com 

Super Bowl: In the minds of many CMOs, having a large audience locked in front of the TV seemed worth spending north of $5 million for a 30-second ad. But after the dust settles, many shareholders ask: Was it worth it? Can I trust my marketers? This year, again, they’re short of good answers.

Samsung's De Facto Leader Is Out Of Jail. Now What?

Forbes.com 

The heir apparent to Samsung Group spent nearly a year behind bars for bribery charges. Now that Lee Jae-young is out, what's next for the massive South Korean conglomerate?

Archaeologist Mary Leakey Would Be 105 Today

Forbes.com 

Today is the 105th birthday of legendary paleoanthropologist Mary Leakey, the matriarch of not only two generations of renowned archaeologists, but of an entire field of study.

Le 5 R dell'e-commerce per le Pmi

Forbes.com 

L'e-commerce non è l'El Dorado delle imprese: oggi a fare la differenza è un nuovo modello, che ha all'attivo già alcuni esempi virtuosi.





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