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Forbes.com
Сентябрь
2018

Новости за 05.09.2018

Shoppers Pass On Voice, But Not For Long

Forbes.com 

There’s mounting evidence that for all the attention Amazon's Alexa gets, next to nothing is being bought through here. But voice assistants are already starting to tell us about consumer intent, and what this means for shopping.

The Linchpin For A Winning Growth Strategy

Forbes.com 

The competitive strategy of a business succeeds or fails every time a sales professional interacts with a prospect or a customer. Here are three areas to focus on that will drive your team to a winning growth strategy.



Not Just Another Marketing Tech Stack

Forbes.com 

Marketers don't need another martech stack. Unless of course it's one that promises to deliver one of the holy grails of marketing.

Two Things Weak Leaders Say When They Make Mistakes

Forbes.com 

When a mistake happens – whether it is by you or a member of your team - you will notice that the rubber meets the road really quickly, and the strength or weakness of your leadership will immediately come through.

The Curious Case of Candor in Corporate Crisis

Forbes.com 

Wells Fargo, Uber and Facebook have been slow to recognize they have problems, and slow to apologize and make meaningful change. What they also share is a decision to go “all-in” on crisis marketing campaigns that may also fall short.

Ozuna Scores His First Solo Hot 100 Hit

Forbes.com 

After a year of Billboard appearances on collaborations with Cardi B and Romeo Santos, among others, the popular reggaeton artist lands the first solo Hot 100 appearance of his career.





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