Barriers Persist That Prevent CMOs From Closing The Gap Between Long-Term Transformation And Short-Term Growth: Survey

According to Dentsu Aegis Network’s new global survey of 1,000 CMOs and senior-level marketers called “Make Change Real: CMO Survey 2019,” conducted by Kadence International, there are significant gaps between the percentage of things CMOs believe are important—creativity, data, CX, CRM, content...