Casa Simuero

Casa Simuero is a minimal home located in Valencia, Spain, designed by FORM. When founders Rocío Gallardo and Jorge Ros partnered with FORM to reimagine this protected two-story residence, they faced a familiar tension in contemporary design: how to honor heritage while serving present needs. Their solution reveals itself in details both grand and intimate. The original hydraulic tiles, too damaged to preserve, found new life through careful reproduction, transforming potential loss into deliberate continuity. This gesture speaks to a deeper philosophy that runs through both Simuero’s jewelry and their spatial thinking—that imperfection and memory can become sources of beauty rather than obstacles to overcome.

The central patio anchors the entire composition, flooding the workspace with natural light that shifts throughout the day like a slow meditation on time itself. This outdoor room connects the ground-floor workshop, kitchen, and appointment-only showroom with the upper-level offices, creating what amounts to a vertical village of creative activity. The layout acknowledges that meaningful work requires both focused solitude and communal exchange, offering spaces for both the quiet concentration of jewelry making and the animated discussions that fuel collaborative thinking.

Material choices throughout Casa Simuero read like a tactile manifesto. Warm iroko wood meets robust steel, while terracotta floors ground the space in earthy authenticity. Lime-based paints soften surfaces with a subtle texture that changes throughout the day, their matte finish absorbing and reflecting light with the same gentle irregularity found in Simuero’s handcrafted jewelry. These materials were chosen not for their perfection but for their ability to age gracefully, developing patina and character through use.

The collaboration with OVEN proves particularly revealing of the project’s deeper ambitions. Their handcrafted furniture pieces—including the solid iroko kitchen, custom worktables, and the signature pink showroom table—demonstrate how contemporary craft can honor traditional techniques while serving modern functions. Each piece bears the subtle irregularities that mark human touch, creating a cohesive environment where the tools of creation feel as considered as the objects they produce.

Danish brand FRAMA’s contribution of chairs, wall lights, and a stainless-steel cabinet introduces a different vocabulary of precision and restraint, proving that authenticity need not mean uniformity. These pieces, with their clean lines and industrial materials, create productive tension with the more organic elements, suggesting that contemporary craft can embrace multiple traditions simultaneously.

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