Kristin Juszczyk dressed to win Super Bowl, while Taylor Swift brought the bling
This wives and girlfriends of the players seemed eager to win accolades for offering up the best and most uniquely glamorous style statement of the day.
Whatever happened on the field at Sunday’s Super Bowl, it could be said that the real excitement was created by the wives and girlfriends of San Francisco 49ers and Kansas City Chiefs players, with Kristin Juszczyk, Taylor Swift, Brittany Holmes and others bringing a dazzling display of fashion and enthusiasm for their teams.
This select group of women — or WAGs, as the gossip media likes to call them — definitely seemed eager to win accolades for offering up the best and most uniquely glamorous and spirited style statement of the day.
Of course, the bulk of everyone’s attention went to Swift — her outfit and how she confidently strode into Allegiant Stadium with her celebrity pals Blake Lively and Ice Spice. The pop mega-star, arguably the most famous woman on the planet, flew in from Tokyo to cheer on her boyfriend, Chiefs’ tight end Travis Kelce, and she spared no expense to celebrate his big day.
According to Page Six, the billionaire singer-songwriter donned a $720 crocheted black corset top, crystal-embellished $695 jeans and a more affordable ($160) bright red jacket, with the number “60” emblazoned to the back — a nod to the Chiefs’ first year of play. But perhaps more eye-catching than even Swift’s signature red lipstick were her accessories, notably bling in the form of a $4,250 “87” necklace, in honor of Kelce, and a bejeweled football clutch, featuring the same digits.
But it could be said that the most sartorially spirited of the day’s wives and girlfriends was Kristin Juszczyk, who showed pride in her home team by donning another one of her unique sports-themed designs to honor her husband, 49ers tight end Kyle Juszczyk.
The burgeoning fashion designer — who created the viral red Chiefs puffer coat that Taylor Swift wore to a game last month — sported a jacket that featured repurposed old jerseys that her husband wore in high school, at Harvard and through his journey into the NFL.
“It’s an honor and a privilege to be able to wear your story @juicecheck44. From high school to now there’s only ever been one goal! LETS GET IT,” Kristin Juszczyk captioned an Instagram Story reel, showing off her jacket, which also featured nods to his time on the Baltimore Ravens before he joined the 49ers.
“16 years and not much has changed,” the fullback commented on his wife’s post, while Brittany Mahomes, from the rival Chiefs, commented with a heart emoji, “Love this.”
The NFL’s official account also declared Kristin’s look the “best one yet,” according to Page Six.
Incidentally, Kristin also designed the jacket that Kyle wore when arriving at Allegiant Stadium during the “Tunnel Fashion” walk that is NFL players’ versions of an awards-show red carpet. The varsity-style jacket featured nods to his 49ers teammates, including quarterback Brock Purdy as well as Deebo Samuels, George Kittle and other players, all of whom signed the piece.
It was a memorable day for Kristin, who celebrated her 30th birthday Sunday. Meanwhile, her game-day designs have won her an NFL licensing deal that allows her to use the league’s logos in her clothing.
In the run-up to the Super Bowl, Kristin also designed a special Super Bowl LVIII puffer vest, which ended up in the possession of Gwen Stefani and Kelly Clarkson. The silver vest also sold for $75,000 at auction to raise money for the National Breast Cancer Foundation.
Speaking of Brittany Mahomes, the wife of Chiefs quarterback Patrick Mahomes — and the newest Sports Illustrated swimsuit star — turned up to Allegiant Stadium, pushing a stroller for one of her two children, and rocking a red, vinyl-looking tank top and slacks, with a big, white, furry jacket — evocative of today’s “Mob Wife” fashion.
Another notable fashionista Sunday was Claire Kittle, who showed herself on Instagram story attending a Super Bowl party the night before and holding up a sewing-machine-shaped cake in honor of her sister 49ers WAG Kristin Juszczyk. For Sunday, the wife of tight end George Kittle went for a metallic look, donning a silver slacks, jacket and bikini top.
Claire Kittle also joined Brittany Mahomes and Olivia Culpo, the fiancee of 49ers running back Christian McCaffrey, in wearing personalized versions of diamond number necklaces designed by Simon G Jewelry.that pay homage to their significant others.