Arsenal, Juventus, Real Madrid, PSG, Man City partner with Nigerian beer
– Five of the biggest European football clubs – Arsenal, Juventus, Real Madrid, PSG and Manchester City, having a combined history in football of 544 years announced their partnership with Nigerian beer, Star
– The partnership will give access to an archive of images and content from the respective clubs
From left, Luiz Gomez Para (Real Madrid); Wasel Sabastien (Paris Saint-Germain); Franco Maria Maggi, Marketing Director, Nigerian Breweries Plc; Gordon Tannock, (Arsenal); Nicolaas Vervelde, Managing Director, Nigerian Breweries Plc; Nick Pinder (Manchester City) and Ravannelli Fabrizo (Juventus) at the Star European Clubs partnership announcement held at Eko Hotel on Wednesday in Lagos
Five of the biggest European football clubs – Arsenal, Juventus, Real Madrid, PSG and Manchester City, having a combined history in football of 544 years announced their partnership with Nigerian beer, Star.
Recall that a week ago, Star announced a landmark partnership with the local league, NPFL in a similar arrangement as the “official beer partner “ of the domestic league.
By virtue of the partnership, Star has become the “Official Beer Partner” of Arsenal; Juventus; Real Madrid; PSG and Manchester City. These five clubs also have a combined history of 87 domestic league titles, 13 Champions League titles and numerous European titles.
The partnership will give access to an archive of images and content from the respective clubs with an opportunity for Star to brand its bottles with logos of these clubs.
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Speaking with Naij.com, marketing director, Nigerian Breweries Plc, Franco Maria-Maggi described the partnerships as a commitment from Star, Nigeria’s foremost beer brand to bring new football experience to consumers and loyal fans of these clubs.
The partnership, first of its kind in Nigeria by a beer brewery intends to see Star Lager actively engage consumers and fans with series of cross-promotional events and communication materials designed to enhance visibility of the European giants in Nigeria.
The ground-breaking partnerships with these clubs poses an exciting bright future for football development and viewing experience in Nigeria as confirmed by the Portfolio Manager, National Premium, Nigerian Breweries, Tokunbo Adodo told our reporter.
The established partnership will have Star organise digital amplification of the European clubs in Nigeria, including digital promotions to drive viewership as well as providing outdoor amplification of the clubs and billboards.
English giants Arsenal Football Club has won 13 League titles in its 130-year history and is loved by many Nigerians who appreciate its easy-on-the-eye style of game possession. Arsenal’s popularity soared in Nigeria when former captain and Olympic gold medalist, Nwankwo Kanu played with the Invincibles alongside the great Thierry Henry, Patrick Viera and Robert Pires in the 2003/2004 season. Thereafter, the club’s affinity with Nigerians has continued to grow even stronger with the emergence of Alex Iwobi on the squad.
Juventus with thirty-two Serie A titles, is the most successful Italian club ever. They have a rich history of achievements and a big support base that extends beyond their hometown of Turin.
A record eleventh UEFA Champions League title in 2016 ensured that Real Madrid continued its leadership as European football’s most successful club. It has rich history of signing the world’s most expensive footballers that go further to win individual prizes at the Ballon d’Or. Players like Zinedine Zidane, Raul, Luis Figo, David Beckham and Cristiano Ronaldo have added to the club’s legacy.
Manchester City has become a top name in English football over the last decade. Young Nigeria forward for the team, Kelechi Iheanacho remains a delight to watch as he finds his feet alongside Sergio Aguero, David Silva and Yaya Toure under the tutelage of the very successful coach, Pep Guardiola.
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While PSG is the relatively youngest of the five but a top name in French football, winning the last four Ligue 1 titles as they push to become a major challenger in Europe. Despite the recent departure of Zlatan Ibrahimovic, the presence of Thiago Silva and David Luis in defence continues to keep the capital side grounded.
Star’s partnership with Europe’s five greatest clubs may further encourage the clubs to include Nigeria in their summer pre-season tours and definitely an unprecedented way to launch out into the big waters by building a positive synergy between domestic and global football.
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