Recent new additions and what’s to come at Easton Town Center

COLUMBUS, Ohio (WCMH) – As Easton Town Center revamps Fenlon Street to focus on women’s clothing and beauty brands, the shopping center is also preparing to welcome multiple new businesses, including luxury brands and an anticipated Cameron Mitchell restaurant.

The intimate apparel brand Soma opened at 4012 Fenlon St. in late April. The company sells pajamas, dresses, intimate apparel, sportswear and swimwear. Just next door at 4016 Fenlon St., the women's clothing store Chico’s opened on Friday.

White House Black Market, a women’s clothing store offering black and white clothing with pops of color, will also move to Fenlon Street from its current location of 4095 The Strand West – Easton has not stated the specific new address or when the store will be moving. Soma, Chico’s, and White House Black Market are all owned by Florida-based Chico’s FAS Inc.

Additionally, the beauty company L’Occitane, selling fragrances, body, face, hair, and home products, recently relocated to 4037 Fenlon St., and fashion retailer Evereve is expanding its 4036 Fenlon Street store. 

Outside of Easton’s Fenlon Street changes, in early May, Easton welcomed Golden Goose, an Italian high-fashion sneaker brand, at 4159 The Strand East.

A handful of other new stores are also on their way to Easton this year, according to the shopping center, including:

• Bluemercury: The cosmetics, skincare, wellness and spa store will open in The Strand East.
• Tecovas: The cowboy boot and Western-style apparel store will open in The Strand East. 
• Faherty: The men and women’s clothing brand inspired by “all-day surf sessions, road trips, bonfires on the beach” will open in The Strand.
• Rowan: The ear piercing and hypoallergenic jewelry brand will open in The Strand West.
• David Yurman: The luxury jewelry brand will open in The Strand East.
• BOSS: The company selling men and women’s clothing, accessories, footwear and leather goods will open in The Strand. 
• Breitling: The luxury watch brand will open in The Strand East. 

On the food front, a country-themed bar and restaurant featuring a mechanical bull, PBR Cowboy Bar + Smokehouse, opened at the shopping center in late February. 

Still to come is restaurant conglomerate Cameron Mitchell’s Del Mar, which will open in June at 4089 The Strand East. Additionally, likely in September, the South Korea-based bakery café Paris Baguette will open at 3969 Merchants Row, according to the company’s Chief Development Officer.