Ready for the Euro: How Dual Labelling Protects Consumers and Ensures Transparency

The dual labelling requirement in Bulgaria, which will remain in effect for over a year, is designed to ensure transparency, help citizens familiarize themselves with the new currency, and prevent unjustified price hikes or rounding. The period started one month after the EU formally accepted Bulgaria into the eurozone and will last 12 months following the euro’s introduction.

The law specifies how prices should be presented to avoid confusion or misleading consumers....