Beyond Meat is moving beyond plant-based chicken and burgers and into the beverage market. The company introduced Beyond Immerse, a protein drink, on Thursday. It’s the first time Beyond Meat has introduced a non-meat product in its 17-year history. Beyond Immerse gets its protein from peas. It comes in two options: one with 10 grams of protein and 60 calories and one with 20 grams of protein and 100 calories. Both contain 7 grams of fiber to promote gut health. The drink, which comes in three flavors, will be available for a limited time at first on Beyond Meat’s new direct-to-consumer website.
