Ninja’s TikTok-Viral FrostVault Backpack Cooler Is Now $50 Off Ahead of Prime Day: ‘Coolest Thing I’ve Ever Seen’

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If your summer adventures include beach trips, picnics, hikes, or tailgates, there’s one viral product you’ll want to grab ASAP: the Ninja FrostVault Backpack Cooler. This game-changing cooler backpack has taken over TikTok for its sleek design and ultra-functional storage — and now it’s $50 off ahead of Amazon Prime Day. With shoppers calling it the “coolest thing I’ve ever seen,” this is one early deal worth snagging before the big sales rush when Prime Day officially starts on July 8.

So what makes it different from every other cooler out there? The FrostVault features two separate compartments: an insulated lower cooler to keep drinks cold for up to 24 hours, and a dry storage top section that’s perfect for snacks, tech, or a change of clothes. It’s leakproof, lightweight, and designed to carry like a comfortable backpack, making it the ultimate all-in-one for on-the-go summer plans.

Style meets function with thoughtful extras like padded shoulder straps, side mesh pockets, and an easy-access zipper that makes it simple to grab a cold drink without unpacking everything. Whether you’re headed to the beach, the pool, or a hiking trail, this backpack lets you carry everything you need while keeping the cold stuff cold and the dry stuff dry — no soggy sandwiches here.

“The Ninja FrostVault Backpack Cooler is possibly my favorite cooler of all time, combining awesome versatility and top-notch insulation to make a truly excellent cooler!” raves Amazon shopper Raul G. in his five-star review. “In the month or so that I’ve owned this cooler, my family has used it extensively; taking it on a camping trip, on a beach vacation to Florida, boating, and in our neighborhood. In all situations this cooler has exceeded my expectations.”

Right now, you can get the Ninja FrostVault for just $149 (originally $199.99), making it the perfect time to upgrade your summer gear. TikTok made it famous, but real reviewers back it up — so if you’ve been curious about the hype, this early Amazon Prime Day deal is your sign to click “add to cart.” And, of course, the deal might change when the big sale officially starts!