Shoppers Say This ‘Whimsical & Beautiful’ Under-$20 Lipstick Gives Your Lips a ‘Soft, Velvety Look’

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There are lipsticks that get the job done — and then there are ones that get the job done and look absolutely gorgeous on your vanity to boot. Flower Knows’ Strawberry Cupid Cake Lip Cream in Vanitea isn’t just a lip product. It’s a tiny, whipped dream wrapped in a fairytale pastry shell — and shoppers are saying it’s as good on your lips as it is on your vanity.

“I was obsessed the second I saw the design,” one reviewer wrote. “It’s a display piece even if it wasn’t functional.” Luckily, it is very functional. The shade Vanitea, part of the brand’s nude-toned trio, delivers a gentle wash of mauve-pink color with a finish reviewers keep describing as “soft,” “dreamy,” and “like velvet.”

The formula is where things really get interesting. “It applies like velvet,” one shopper shared, calling the aesthetically pleasing lipstick “light and fluffy, almost whipped.” That cloud-like texture comes from a mix of lightweight oils that give the matte finish serious moisture — so it feels creamy, not crusty, even hours later. “It smooths out all the lines in my lips,” another wrote, adding that the result was fuller-looking lips without a liner in sight.

Thanks to Flower Knows’ mesh-based color lock tech, the soft-focus tint also stays put. One customer noted, “The color lasts a surprisingly long time,” even when applied with just a few dots and blended out by fingertip. And if you’re looking for that “no makeup-makeup” vibe? Vanitea nails it. “The sort of natural look that men who don’t know better think means someone isn’t wearing makeup,” one reviewer quipped.

But honestly, even if the formula wasn’t a hit (it is), the packaging alone has people sold. “It looks just like the product photos and is really high quality and well made,” wrote one fan. “I get really into elaborate packaging, and this one takes the cake — sorry, lol.”

Between the buttery-soft texture, effortless wear, and keepsake-level design, it’s easy to see why shoppers — from college kids to their moms — are calling this lip cream their new obsession. If you’ve been craving something magical and wearable, Flower Knows’ Strawberry Cupid Cake Lip Cream in Vanitea might be your new favorite treat.

Read more for iconic 90s lipstick shades you can buy today.