Champion's Exclusive Line at Target Just Launched & It Features Varsity-Inspired Apparel for the Entire Family Under $40
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It’s no secret that Target is home to the best fashion collaborations. The retailer has teamed up with Kate Spade, Land’s End, and more to deliver shoppers runway-worthy pieces at a fraction of the cost. And the launches aren’t slowing down anytime soon. Next up? A vintage-inspired collaboration with a nostalgic brand. Since its announcement in February, Target enthusiasts have been eagerly waiting for the Champion collection to go live — and it’s finally here!
Now, you can browse the highly anticipated Champion collection that just launched at Target on August 3. The line features over 500 pieces for men, women, and kids, including apparel, accessories, and slides, as well as sporting goods, accessories, and bags — all at affordable prices. The collaboration boasts trending prints and colors, paired with Champion’s “unique washes and detailed trims and unique Champion logo,” Target said in a press release.
“As one of the most recognizable names in apparel, Champion’s presence at Target—a retailer known for its strong connection to the consumer and intentional assortment—marks a significant moment,” said Jamie Salter, Founder, Chairman and CEO at Authentic Brands Group, owner of the Champion brand. “This partnership underscores Champion’s enduring influence and strategic growth as we introduce the brand in a meaningful way through one of the most respected retailers in the market.”
Ahead, see our favorite picks from the Champion x Target line, including comfortable loungewear for adults and back-to-school wardrobe essentials for tweens — all under $40!
Our mission at SheKnows is to empower and inspire women, and we only feature products we think you’ll love as much as we do. Target is a SheKnows sponsor, however, all products in this article were independently selected by our editors. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.
Champion Women's French Terry Pull-On Shorts
The first item that made its way into our carts is this pair of terry cloth shorts, made for lounging or creating a sporty look. The shorts are crafted from midweight cotton-polyester French terry which gives him a breathable and cooling feel. They also feature stylish raw edges, a comfortable elastic waistband with a drawcord, and the brand’s classic embroidered “C” on the left leg. Don’t forget to snag the matching top!
Colors: Blue, cream, Heather gray, and 4 others
Sizes: XS-4X
Champion Kids' Signature Fleece Hoodie
The Champion Kids’ Signature Fleece Hoodie is right on time for back-to-school shopping! If you’re looking to stock your tween up with comfortable gear to last throughout the year, snag this fleece hoodie while it’s still in stock. It’s soft and includes a kangaroo pocket and hood for an extra cool factor.
Colors: Heathered gray, black, 2 others
Sizes: Youth S-XL
Champion Girls' Varsity Jacket
We can’t stop eyeing this vintage varsity jacket from the collection either. It boasts a relaxed fit, bomber jacket silhouette, that’s paired with ribbed cuffs and hems, snap closures, two pockets, and an enlarged Champion logo.
Colors: Tan
Sizes: Youth S-XL
Champion Women's Long Sleeve Rugby Shirt
Add this striped rugby shirt to your daily fall wardrobe. Champion’s long-sleeve shirt offers a loose fit and slightly cropped design. It’s made from 100% cotton, polished silicon jersey for a lightweight texture and feel. Shoppers also praise the shirt’s contrasting polo collar.
Colors: Teal blue striped and pink striped
Sizes: XS-4X
Champion Game-Ready Chug Bottle 40oz
Take this water bottle with you on the go, toss it in the kids’ sports bags, so they’re always hydrated. The leak-proof bottle holds 40 ounces of liquid and includes a twist-off cap. Better yet, there is also a fence hook built into the handle for “convenient carrying and storage during play,” the brand says.
Before you go, check out our slideshow below: