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It’s not every day that I think I would have something in common with someone like Kylie Jenner. The rich and famous 20-something socialite is one of the biggest names in the world. She has her own makeup, clothing, and alcohol brand, all the while being a mother of two young children. She’s known for wearing and owning some of the most exclusive and sought-after brands and lives in a multi-million dollar mansion. But still, she uses the same super affordable drugstore brand concealer I do, which just so happens to be on sale today.
If you don’t follow the Kylie Cosmetics founder on social, you may have missed the quick one-minute makeup tutorialshe posted on her TikTok and Instagram on Sunday, August 3. In the short clip that Jenner captioned with “i <3 makeup,” we see her doing a full face of makeup in front of the camera. And although she doesn’t speak or narrate what she’s doing, we can see what products she’s using and how she applies them. One of which is none other than Maybelline’s Instant Age Rewind Eraser.
Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer
After applying what looks like primer, sunscreen, a skin tint, and a bronzer, Jenner went ahead and dabbed a few dots of the Maybelline concealer in the color-correcting shade 160, which is called Brighter. After applying this, she uses her own Kylie Cosmetics Power Plush Longwear Concealer and blends the two together. Because of the iconic shape of the Maybelline concealer, it was easy to spot almost immediately in her routine. Many fans noticed it too, with one Instagram user commenting, “Did you just use Maybelline concealer?” and numerous others, including Maybelline itself, confirming that she did.
As a beauty writer who also uses two concealers, it makes sense that Jenner would use Maybelline to help color correct. It’s essential in disguising dark circles while making your regular concealer pop. Not to mention, the Instant Age Rewind Eraser has always been a top-notch formula. It promises crease resistance and smooth coverage that lasts up to 12 hours. And with over 14,500 five-star reviews, it must be doing something right, because shoppers simply can’t get enough of it.
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