Shoppers Say This ‘Gorgeous’ & ‘Long-Lasting’ $10 Lipstick ‘Goes on Like Butter & Stays’

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Finding a lipstick that actually stays put without feeling like a heavy layer of plaster is harder than it should be. The comfortable ones fade before lunch, while the longwear ones tend to crack and dry your lips out. Shoppers say Milani’s Stay Put Longwear Liquid Lipstick in Snatched finally gets it right — bold, smooth color that sticks around for the long haul.

“It’s highly pigmented and goes on smoothly,” one reviewer said, calling the rosy-pink shade “beautiful” with a flattering, slightly cool undertone. The finish is matte but still soft, thanks to avocado oil and vitamin E that keep lips from feeling tight or flaky.

Fans who’ve tried every longwear formula out there say this liquid lipstick’s a standout. “Okay so I have always used stay-on lipstick… they get dry on the lips and heavy,” one shopper shared. “But (drum roll please) this is amazing! So smooth, light and beautiful colors!… my all day lips people, this is what you need!”

The shade itself earns plenty of love. “Brighter and more pigmented in person… kind of a combination of hot pink and rose,” one customer noted. It “applies like a gloss” with the precision doe-foot applicator, then dries within minutes to a transfer-proof finish.

And when shoppers say this liquid lipstick lasts, they mean it. “This lipstick would last through the apocalypse,” one fan joked. “The color does not budge… lasts forever through eating, drinking, and all-day wear.” Another agreed: “I had been looking for a smudge-proof lipstick that wasn’t drying… this lasted an entire day.”

With 12 shades and a cruelty-free formula rooted in Milani’s East LA beginnings, this is the kind of lipstick people buy in multiples. As one loyal fan put it: “I order one, then another… Yep, getting two more today.”

So if you’re tired of choosing between comfort and staying power when it comes to lip color, Milani’s Stay Put Longwear Liquid Lipstick in Snatched might just be your $10 answer.

Read more for lookalikes to Clinique’s Black Honey.