Bath & Body Works Just Partnered with the Iconic Bakery That Taylor Swift Called a ‘Magical Place’ (& the Collection Drops Soon)
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It’s time to celebrate! Bath & Body Works, the legendary fragrance brand and favorite among SheKnows editors and readers, is turning 35 and celebrating in the best way — by launching a major collab. In honor of their big day, Bath & Body Works teamed up with the iconic Milk Bar to create a limited-edition collection centered around the latter’s famous Birthday Cake. As Swifties may know, Milk Bar is the bakery that Taylor Swift once shouted out for being a “magical place.” So you can bet the new drop will be just as sweet as the dessert it was inspired by.
The Bath & Body Works x Milk Bar collection will feature the new Milk Bar Birthday Cake scent in fan-fave forms. We’re talking a 3-wick candle, fine fragrance mists (both full-sized and mini), a body wash, an Ultimate Hydration Body Cream, a foaming hand soap, a hand sanitizer spray, and a hand sanitizer spray holder, which is super cute and a must-grab. As far as fragrance notes goes, you’ll be treated to a blend of layered vanilla cake, creamy frosting, and rainbow sprinkles. So delicious! Plus, you’re going to love how cute the packaging is as well.
“This collaboration is a match made in dessert heaven,” Betsy Schumacher, Bath & Body Works’ chief merchandising officer, said in a release. “From day one, our customers have loved a delicious gourmand fragrance. For 35 years, we’ve been serving up those sweet, joyful scents, and this collaboration takes that love to the next level. Milk Bar’s inventive approach to treats is perfectly in line with that, and we are excited to bring this to life. Birthday Cake captures that first-bite magic — sprinkles, frosting, celebration, and all.”
When Does the Bath & Body Works x Milk Bar Collab Drop?
Bath & Body Works’ super sweet birthday collab is set to drop on September 13th for Bath & Body Works’ Loyalty Rewards members. As always, early access to new collections, collabs, and major sales is a huge perk of becoming a loyalty member. That’s in addition to the free products and discounts you can earn throughout the year. So, if you do shop at Bath & Body Works frequently, we highly recommend signing up, so you can take advantage of all the benefits that come along with being a member. The good news is, it takes less than a minute to sign up.
The Bath & Body Works x Milk Bar collab will be available to shop on September 19th for everybody else. Check out a few pieces you can snag from the collection below.
“Our beloved Milk Bar Birthday Cake has always been an experience for all five senses, especially the sweet, nostalgic scent of our epic layers of frosting, crumb, cake and sprinkles,” Christina Tosi, chef and founder of Milk Bar, said in a release. “Now, thanks to our friends at Bath & Body Works, we’ve captured that joy into a collection of products that we can’t wait for you to try. And we’re only just getting started!”
In fact, we got word that there may be more to come with this partnership. So, you may want to be on the lookout this holiday season for something extra special. We know we can’t wait!
Once again, the Bath & Body Works x Milk Bar collection will open for early access to Loyalty Rewards members starting Saturday, September 13. It will then launch for all shoppers on Friday, September 19. If you aren’t a rewards member, be sure to sign up here so you can get a chance to score this limited-edition launch early.
Before you go, check out our slideshow below: